Quality Policy. Floor and wall tile sector presents a technological maturity in benefi ts of the fi nal product promoted by the growing effort in R+D+i of the main companies of frits and enamel, as well as of tiles and special pieces. Only some Spanish companies carry out innovative efforts in machinery for the ceramic sector. Among these, Macer S.L. not only distinguished by the leadership in molds, but also for its capacity to mark the tendencies in shaping inside the sector. This position has allowed the company to grow and think about new challenges.